Mullen Lowe Publishes Analysis On The Media Revolution Taking Place
Jose Borghi is a publicist who has manages advertising campaigns for Brazilian advertising agency Mullen Lowe. Mr. Borghi brings a wealth of experience to the company and serves as the CEO at the ad agency. He is considered to be one of the top advertisers in Brazil and has won numerous accolades for his commercials that includes Cannes Lions. Below is the insight of publicist and CEO Jose Borghi for Mullen Lowe on how the media revolution is changing the way we advertise.
We are living in a period of media change says Jose Borghi. Television and radio revolutionized the way people received and processed information in the past. Now the internet is changing the way information is spread and shared. The internet is rapidly growing and more and more people are being connected to it. Just as advertisers jumped aboard the radio and TV outlets to market goods, so are advertisers now jumping on the internet ship.
Online marketing is seeing a remarkable increase all around the world. This is true even for a developing economy like Brazil, which is slowly throwing off the shackles of an economic downturn that began in 2014. Here are some numbers that Jose Borghi of Mullen Lowe likes to share. Online spending for advertisements increased by 14% when compared to the same time period last year in Brazil. It hit a record high of $9.5 billion Real for 2015 and that number is expected to increase even more in 2016 and surpass $10 billion Real easily.
Mr. Jose Borghi also points out that online advertising in the United States, a technological advanced nation, had over $27 billion dollars spent on online ads for the first half of 2015 alone. That is a staggering sum and just like in Brazil that figure is expected to increase in 2016 and beyond.
Digital marketing for cellphones is something to watch states the Mullen Lowe CEO. Growth in mobile advertising is seeing an increase of almost 50% in the first half of 2015 in the United States. As more and more consumers go mobile, you can expect mobile ads to skyrocket. Jose Borghi states that businesses need to realize the potential of online marketing to increase sales and bolster profits. It should not be overlooked.
Read more about Jose Borghi on Mullen Lowe Group