The Significance of Lori Senecal in the Digital Advertising Business
The digital marketing industry is an immersing sector that is highly dominated by men. Lori Senecal is one of the few professionals who have managed to be successful in the industry. She has served as an administrator of several international marking agencies. Lori was recently hired by Crispin Porter & Bogusky to act as its global CEO. The position offers her the responsibility of making sure that the all the nine branches of the advertising company coordinate well. Senecal is dedicated to her career, and this has allowed her to be recognized as one of the thriving female professionals in the industry. For more info, check out her about.me page.
Senecal had an opportunity to serve several agencies before she was offered a position at CP+B. She was employed by McCann-Erickson Worldwide, Inc., which is a company that was established by Interpublic Group of Companies. She made major contributions to the enterprise, and this includes the establishment of TAG Ideation. The primary focus of the business is to provide remarkable young adult marketing solutions to its clients. Senecal’s excellent performance made McCann World group to appoint her as its chief innovation officer. The company later promoted her to act as the president of McCann, New York. She was an employee of the McCann World group for about two years.
Lori later joined Kirshenbaum Bond Senecal Partners, which was a company that enabled her to gain sufficient experience. KBS+ then appointed her to act as its president and CEO. Senecal’s contribution was significant in the establishment and implementing of outstanding human resource and corporate policies at the company. She was an excellent leader at KBS+, and this enabled the firm to be acknowledged as one of New York’s top businesses. Senecal assisted the company in signing advertisement deals with multinational corporations such as American Express, BMW, Victoria Secrets, and TE Connectivity.
KBS+ was a highly performing firm, and most of its employees were women. According to Senecal, the female administrators who served company inspired her to work hard and be successful in her career. She has also dedicated to encouraging other women to strive so that they can accomplish their career goals. Lori was one of the motivational speakers during the 3% Conference. The primary aim of the seminar is to assist in increasing the number of women who act as creative directors in the advertising business. Senecal has worked hard to ensure that she is one of the leading administrators in the industry. You can visit her LinkedIn account.