The History of Goettl
Goettl is one of the oldest air conditioning companies in Phoenix. The company has been around since the year 1939, when it was founded by brothers Adam and Gust Goettl. Through the course of time, the company has changed ownership and is now owned by Ken Goodrich. Ken Goodrich acquired the company as his 16th company to purchase and fix. Prior to Goettl, he had purchased 15 companies that were doing poorly in their various industries and renovated them.
When Ken Goodrich bought Goettl, the company was suffering a major stroke. Aside from being broke and making huge losses, the company was having trouble boosting the morale of its employees. Also, it has a legal issue that left a very huge scar, even after Ken Goodrich had successfully settled the issue. But, Ken Goodrich, being one to see problems and think of them as challenges, took up the business and dedicated his money and time to turning the company around.
Goodrich started by trying the morale of his employees. He would start by educating them on the customer needs and what needs to be done in order to reach customer satisfaction. Also, he would show the employs their roles in customer satisfaction. To boost morale, Goodrich also started a number of charitable initiatives where his employees would be involved. This gave them a sense of importance and soon enough they were working optimally for the company.
In the beginning, Goettl did not make any profits for Goodrich, but he did not mind. He knew that Goettl was meant to be more than an air conditioning company. He wanted to reinvent the real mission of Goettl of changing lives, and as can be seen, the company has been doing this.
Another reason that motivated Goodrich to stick with Goettl, is the fact that the company had meant a lot to him even as a young man. He remembers having seen the first air conditioning, at the age of 10, and the brand was Goettl. At the time, he had been helping his father shine light on an air conditioner that he was working on. When he was 25 years, his father left him ownership of the company, and only Goettl was willing to credit him to run the business successfully. Therefore, when years late he saw Goettl up for sale, he knew he had to take it.