The intriguing dating app founded by Whitney Wolfe
Bumble, a dating application based on women making the first move, declined a $450 million offer to sell off the company. The reasons for the decline are not known as Bumble did not give any response to the matter. However, it is suspected that the offer was from Match Group, owner of a variety of dating applications such as Tinder, OkCupid, and Match.com among others. All in all, Bumble must have a good reason as to why they decided to keep the company, rejecting the millions offered.
Bumble application is consistently growing as an approximate number of 50,000 users join per day. The Bumble team has their offices in Austin, Texas. The company has a total of 70 employees with offices in Germany, Australia, and London. There are also plans of having a new office based in New York. Whitney Wolfe is seen to be leading Bumble on the right track as they are developing a new design for the application. Users will be able to swop between the Bumble’s dating page, Bumble Bizz networking platform, and Bumble BFF to find friends.
Bumble is not the most popular dating application but holds top position for the fastest growing. According to studies carried out by Apptopia, Bumble takes the second position after Tinder on revenue in the category of lifestyle, on both Apple’s App Store and Google Play. Bumbles uniqueness lies within giving women a chance to make the first move. The company pays for both it’s social and digital marketing. The interesting story behind the founding of Bumble has allowed the application to land on major media stories.
Whitney Wolfe was born in Utah and brought up by her parents, Michael and Kelly, a property developer and housewife respectively. She later joined Southern Methodist University and majored in International Studies. Whitney Wolfe began a business of selling bamboo tote bags when she was 19, thus benefitting the regions that were affected by the BP spillage of oil. She has also worked in a non-profit organization and also assisted in orphanages.
When Whitney Wolfe was 22 years of age, she worked at Hatch Labs before co-founding Tinder, a dating application, in 2012. At Tinder, she served as Vice President of marketing before leaving the company. In 2014, she founded Bumble in collaboration with the founder of Badoo, Andrey Andreev.