Lori Senecal, Global CEO and Creative Leader

Lori Senecal the director of Ad Council Board with successful career due to her innovation and competitive leadership skills. In 2013 Lori Senecal won the Quantum Leap Award, and in 2014 she was named “woman to watch” in the competitive world of advertising. More recently, in 2017, she was recognized by Fast Company as the Most Creative Person in Business. Though Lori Senecal has plenty of accolades to her credit, she is largely popular because of her ability to significantly grow companies in a relatively short period of time.

A graduate from McGill University, Lori Senecal earned her degree in Sales and Marketing, then entered the world of employment, seemingly with a Midas Touch. Lori was able to consistently working to leave companies and organizations in better shape than when she first joined. This was largely due to her natural leadership abilities, and her commitment to bringing out the best in others around her. For more details visit Bloomberg.

Lori Senecal on, has said that creativity isn’t just a talent, but a behavior. This is her successful approach to becoming a marketing leader on a global scale. She also provides sound coaching on how to market in today’s media. Check out Fast company to see more.

For example, to market on Facebook, the first step is to be sure that your content is sound. Companies also need to have a solid beginning to end marketing strategy. Part of the strategy is to focus on current marketing trends. In today’s market, because of the sheer volume of Facebook users, the only way to be successful on social media is to grow the number of likes for your business. By engaging the audience with the ad, this ensures that the advertisement is not lost in the feed, but watched and liked. Also, the growing trend of video advertisements is a sound marketing strategy on today’s social media.

Lori Senecal has received many honors for her role as a leader in marketing, but she also assists clients and organizations in exploring potential partnership opportunities, and promotes industry growth. Lori continues to offer industry and leadership insights through motivational speaking, seminars, meetings, and television interviews.

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