WHITNEY WOLFE HERD, A GREAT EXAMPLE OF THE FIGHT FOR WOMEN’S ABILITY AND STRENGTH
The founder and Chief Executive Officer of Bumble, Whitney Wolfe Herd, has been a tremendous woman in the business sector. She launched Bumble which is a social network app for women.
It quickly grew since the year 2014. The Bumble app is a dating app where women are given the first hand in starting the platform. Whitney Wolfe Herd set a standard in this app for making the female culture in socializing with people from diverse backgrounds. There was also a launch of Bumble Bizz in 2017.
There has been an improvement in her app doing her professional work to have over thirty-five million users worldwide.
She was named to the Forbes “30 under 30″ list of 2018. The Bumble app has a great competition to Tinder which is also a dating app. Tinder was founded in 2012. She was one of the co-founders of Tinder but left to create her Bumble app.
Whitney Wolfe Herd wanted to inspire women on how to build their workplaces and thrive in the process. More about of Whitney Wolfe at FastCompany
She said that she wanted to help the women who waited for men to send them messages and ask them on a date. With her creation of Bumble app, she noticed the imbalance and empowered them in connecting love, life, and business.
This time she turned around the fact of men making a move and enabling the women to make the first move. This entails that women are the ones running the show.
She organized a team of whom were all young women. Those who were still in college, inexperienced and the budget wasn’t that much. However, in three years and even counting, the company has grown into a global billion-dollar-plus business. Employee staff grew who were able to do the job efficiently.
Whitney Wolfe motivates women that the salary they pursue should be the ones they deserve since for most men the pay is what makes them feel empowered. Higher wages for women, often make them feel guilty. She encourages that women are running businesses and business leaders should not mimic what men have always done.
Learn more: https://www.crunchbase.com/person/whitney-wolfe