Edgard Corona, the founder and owner of Smart Fit, has
revolutionized the fitness industry with his innovative approach to affordable
fitness. Smart Fit, the largest gym chain in Latin America, offers memberships
starting at just  59.90 reais per month. Corona’s success story is a testament
to his determination and entrepreneurial spirit. 

Corona’s journey began in 1996 when he opened the first Bio
Ritmo gym  in Santo Amaro, São Paulo. Despite facing initial challenges, he
expanded his business and eventually launched Smart Fit in 2009. Many doubted
his ability to compete with smaller neighborhood gyms that charged lower fees.
However, Corona’s low-cost model proved to be a huge success, attracting a
massive customer base. 

Today, Smart Fit has over 265 locations in Brazil, with an
additional 100 in countries such as Mexico, Chile, Peru, and the Dominican
Republic. With over 1 million members, Smart Fit represents 80% of the Group
Bio Ritmo’s revenue. Even in the midst of an economic crisis , Smart Fit
continues to grow at an average rate of 30% per year, and its projected revenue
for 2016 is a record-breaking 1 billion reais. 

Corona’s aggressive and determined nature has been
instrumental in Smart Fit’s success . He has gone head-to-head with competitors
and has made strategic decisions to ensure the company’s growth. Corona is
known for his hands-on approach and willingness to take risks, such as
purchasing prime real estate for new gym locations. He is often regarded as a
pioneer in the industry, constantly pushing the boundaries and challenging the
status quo. 

Despite his busy schedule, Corona remains committed to
maintaining his own fitness . He works out three times a week, combining
strength training and short-distance running sessions. He believes in leading
by example and encourages his employees and members to prioritize their health
and well-being. 

Edgard Corona’s success story is a testament to his
visionary leadership and dedication to m aking fitness accessible to all. Smart
Fit’s affordable membership options have allowed millions of people to lead
healthier and more active lives. As Smart Fit continues to expand its reach,
Corona’s innovative approach promises even greater success in the future.  

 Dono da Smart Fit lança academia