Edgard Corona, the mastermind behind Smart Fit, has been
making waves in the fitness industry for over 30 years. With his visionary
approach  and innovative strategies, Corona has turned Smart Fit into a leading
fitness brand in Latin America. 

Smart Fit, founded in 2009, offers affordable fitness
options without compromising on quality. With over 1,200 gyms spread across 15
countries and visited by 3.8 million active members, Smart Fit  has truly
revolutionized the fitness landscape in the region.

Corona’s journey to success was not without its challenges.
Growing beyond Brazil, the birthplace of Smart Fit, required careful planning
and understanding of regional nuances. Corona strategically chose countries
like Mexico, Colombia, and Peru, where there was a lack of affordable fitness
options for the lower-income population. 

Adapting to different markets while maintaining a consistent
brand  and culture was another hurdle. However, Corona’s approach of empowering
local managers and fostering a collaborative environment has paid off.
Regardless of the country, Smart Fit gyms offer a similar experience and follow
the same processes and systems. 

Financial partnerships were also crucial in  Smart Fit’s
expansion. Corona recognized the need for local banking partners who understood
the unique challenges of each market. This allowed Smart Fit to navigate the
complex regulatory landscapes and ensure smooth operations in different
countries. 

Despite facing risks and uncertainties, Corona’s advice to
his younger self and aspiring entrepreneurs  is to embrace mistakes and take
risks. Smart Fit’s success is a testament to the power of learning from
failures and continuously striving for improvement. 

In conclusion, Edgard Corona’s leadership and unwavering
dedication to his vision have propelled Smart Fit to new heights. With its
affordable fitness options and customer-centric approach, Smart Fit is
transforming lives and making fitness accessible to millions across Latin
America. As Corona continues to shape the future of the fitness industry, one
can only imagine the incredible achievements that lie ahead.